Digital marketing gives you plenty of numbers to look at. Impressions. Clicks. Followers. Website visits. Leads. Conversions. But eventually, there is one question that matters more than all of them: Is the marketing actually worth what we’re...
Digital marketing gives you plenty of numbers to look at. Impressions. Clicks. Followers. Website visits. Leads. Conversions. But eventually, there is one question that matters more than all of them: Is the marketing actually worth what we’re...
Actionable metrics are often more useful than numbers that simply look impressive. We talk about numbers a lot in Digital Marketing. How many people saw the post.How many clicked.How many followed.How many visited the website. And somewhere...
Vanity metrics can be strangely comforting. 10,000 views, 50,000 impressions, 1,000 new followers. A post that gets hundreds of likes. These numbers are easy to see, easy to report and, more importantly, easy to celebrate. But here...
